Strategic diagnostic · Linkira

Before creating content, start by knowing what your communication must build.

Point Zero starts from your business, your expertise and your audience to identify the foundations on which to build your content strategy.

Book my free call See what's included
Ana Rousseau Eliott Desmettre Véronique Gasnier Orane Janvier Davide Franco Valécia Pépin Véronique Volckaert Gauthier Depierre Elise Pop Romain Lacouture Hélène Papailias
40+ clients supported, in EN & FR.
The starting point

Want to be more visible online?

Before thinking about your next posts, your website pages, your articles or your editorial calendar, there are a few questions you need to be able to answer clearly:

01

You know who you want to reach. But does your communication really speak to that audience?

02

Does it answer their challenges?

03

Does it bring out the right facets of your expertise?

04

Does it show what sets you apart?

05

And above all: does it build the image you want to leave in your audience's mind?

What it is not

Not a LinkedIn audit.
Not an Instagram strategy.
Not 50 post ideas.
Not a business overhaul.

What it is

I start from your business, your audience, your expertise and your goals to identify what your communication must highlight and the priorities on which to build your content strategy.

The deliverables

What Point Zero will bring out

→

The challenges to address

Among everything your audience goes through, which challenges are especially important to factor into your communication?

→

The facets of your expertise to highlight

What deserves to be leveraged more to show your value and strengthen your credibility.

→

Your differentiators

What, in your background, your approach, your method or your way of working, can genuinely set you apart in your content.

→

The messages to convey

What your communication must progressively let your audience understand and remember about you.

→

The watch points

The inconsistencies, grey areas or elements that could complicate building your content strategy.

→

Your priorities

The broad directions I recommend you build on for what comes next.

The process

Concrètement, comment se passe Point Zéro ?

01

We get to know each other

A first free and with no commitment to check whether Point Zero is the right next step for you.

02

We dig in

An in-depth strategic questionnaire about your business: audience, offers, expertise, goals, differentiation.

03

I analyse

I cross-reference it all with my Content Strategist perspective to bring out your strengths, the challenges to address and the priorities.

04

You leave with your Point Zero

Your personalised diagnostic, with my analysis and my recommendations to lay the foundations of your content strategy.

🎁
Launch bonus · first 5 Point Zero

I also support you during the 15 days following delivery. Your choice: a free 30-minute follow-up call to go deeper on some recommendations, OR 15 days of access to my WhatsApp to ask me your questions as you go.

Client testimonials

They put their trust in me.

NEW
“

Mégane is great to work with, she is very professional, thorough, and detail oriented. She understands how to deep dive and also how to get an overview of what your business should look like and what features will make it stand out. She put a lot of effort into making sure my requirements were captured in her deliverables. I would recommend her 100%.

Ana Rousseau
Ana Rousseau
Bilingual Project Manager · PwC Vancouver
“

I had the chance to work with Mégane to overhaul my LinkedIn profile and the content strategy for my new project. She has a knack for quickly grasping the essence of a project and turning it into content that attracts and engages. Professional, attentive, and always full of good advice, Mégane perfectly blends the efficiency of AI with the human touch that makes all the difference.

Véronique Gasnier
Véronique Gasnier
Independent Consultant in Communications, Marketing & Customer Experience
“

I recommend Mégane with full confidence! She had a clear and precise vision of what I needed without even having long discussions about it! It's incredible. You can tell she has experience and truly masters her field of expertise. I want to highlight her open-mindedness, creativity, speed, and professionalism. Her work is genuinely impressive and matches my brand perfectly!

Valécia Pépin
Valécia Pépin
Multidisciplinary Artist & Producer
“

Working with Mégane is a real pleasure! Her responsiveness and constant anticipation make all the difference in day-to-day social media management. After 1.5 years of collaboration, I can honestly say I have never been disappointed by her work. If you're looking for someone reliable, proactive, and genuinely committed, go for it, eyes closed.

Eliott Desmettre
Eliott Desmettre
Manager & Content Strategist · Lydda
“

I had the pleasure of working with Mégane during a workshop on LinkedIn visibility and networking. She is a passionate expert who makes complex topics accessible and concrete. Her session was engaging, packed with interaction, and full of immediately actionable tips. She brought real energy and motivation to the whole group. I highly recommend Mégane for her professionalism and her expertise in social media business development.

Elise Pop
Elise Pop
Multilingual Communications Specialist · SDECB
“

I was simply impressed by Mégane's efficiency and professionalism on a copywriting project. I had always been reluctant to delegate content creation, but I have to admit I was more than pleasantly surprised. I will definitely be calling on her services again very soon. I can only recommend Mégane for the quality of her work and her human qualities.

Davide Franco
Davide Franco
Founder · Bacula Web
“

Our collaboration with Mégane is as enjoyable as it is unique. She was one of our very first clients, so hiring her to take care of our community was an obvious choice. And we were right. Open-minded, always taking feedback on board, rigorous, and proactive. The real bonus: she brings ideas, value, and her own perspective without hesitation. We have been working together for months and have no intention of stopping. A true success.

Romain Lacouture
Romain Lacouture
Co-founder · Produscale
“

We are lucky to have Mégane's work at Créaxion. We were quickly impressed by her efficiency, creativity and professionalism. She rapidly identified the gaps in our communication and proposed an action plan to address them, including training us on communication basics. Concrete results from her involvement were measurable. Dynamic, enthusiastic and reliable, Mégane became a real asset to our team and organization. For all these reasons, I can only recommend working with her.

Créaxion Audiovisuel
Créaxion Audiovisuel
Francophone Audiovisual Organization · BC
“

Mégane brings a clear and precise offer, often tailored to specific needs (SEO, social media content...). She listens carefully and adapts to your challenges. Her work is high quality, delivered on time, and communication with her is always smooth. I gained Google visibility quite quickly. I highly recommend her work.

Hélène Papailias
Hélène Papailias
Founder · Kalimera Eleni
“

Mégane is the perfect example of someone you absolutely want in your team: attentive, available, responsive, and above all, so invested in your project that she constantly brings new ideas to the table. Thank you for the work we did together, Mégane, and I can't wait to see what's next for Produscale.

Orane Janvier
Orane Janvier
Co-founder · Produscale
“

Mégane helped me with personal branding, LinkedIn posts, a sales page, and an automation tool. I chose her for her fresh perspective, which in no way diminishes the quality of her work. She knew how to advise me, even convince me, which is no easy feat. And I have no regrets about listening to her. She is always available and will go beyond your expectations if you let her. You'll understand: I found in Mégane a true partner.

Véronique Volckaert
Véronique Volckaert
Founder · Transformactions
“

We collaborated with Mégane on internal projects and in support of our external clients. She handled social media and website content creation for several projects, while developing skills applied notably in SEO. Mégane is a dedicated collaborator I highly recommend for any mission related to engaging digital content involving a client relationship.

Gauthier Depierre
Gauthier Depierre
VP Marketing · Programisto
“

The projects we collaborated on were a success, particularly on the SEO side. Praised by our clients, Mégane combines rigor with excellent interpersonal skills.

Brumisphère
Brumisphère
Webmarketing Agency
“

We have worked together several times, and each time Mégane proved to be consistently skilled, attentive, and patient in our exchanges. I highly recommend her and will call on her services again in the future.

Emilie Chêne
Emilie Chêne
Founder · Au Cuir de France
“

Available, responsive, and attentive, Mégane handles all of my digital communication, freeing up precious time in my work. Thank you again!

Noémie Banier
Noémie Banier
Maison Banier
“

I'm eating oysters, the weather is rather nice, and I think to myself: Mégane could probably capture this beautiful moment. She'd know how to write it, illustrate it, and communicate my joy. Honestly, she has my complete trust. If you too have unique moments to share on social media, or values to communicate, don't hesitate. Go see Mégane.

David Jarnage
David Jarnage
Director · La Horde
“

Mégane set up our entire communication across the different social media platforms with real talent. Our visibility has grown since we started working together.

Nourredine Ziane
Nourredine Ziane
Director · MTS Transports
“

A professional, high-quality experience, with fast and efficient follow-up.

Leagues Of Football
Leagues Of Football
Sports Media
“

Mégane is a discreet professional who meets your needs with responsiveness. She is highly available and always full of good advice. I'm so happy with the website she built for me, it fits me perfectly! Thank you again.

Stéphanie Garcia
Stéphanie Garcia
À Son Rythme Sophrologie
“

A magical pen!

Valérian Renaud
Valérian Renaud
Sens Communication
Mégane Niceron
The origin
Mégane Niceron
Content Strategist · Founder of Linkira

Why was Point Zero born?

I've been working in marketing and communications for more than 6 years now, 3 of them self-employed.

Then I moved to Canada.

And above all, I realised that before we could even build their content strategy, we systematically had to go back to their business. Their audience was defined. Their offer existed. So did their expertise.

But we still had to understand what all of that meant for their communication:

Which of their audience's challenges needed to be addressed in particular? Which facets of their expertise should be highlighted? Which differentiators should be leveraged? What should their content let people understand and remember?

Point Zero was born from that observation.

Today, my strength is having a global view of content: social media, copywriting, SEO/GEO... I can step back and look at your communication as a whole before thinking about how it will come to life on each channel.

I don't rebuild your business. I start from what already exists to extract the strategic foundations your content needs.

What if we started with your Point Zero?

Once your diagnostic is done, you can move forward on your own with my recommendations, or build what's next with me: your content strategy.

Point Zero
450 € 500 €
Launch price reserved for the first 5 Point Zero

Deducted from the full strategy if you continue with me.

🎁 Launch bonus

For the first 5 Point Zero, I stay by your side for the 15 days following delivery. Your choice:

→ A free 30-minute follow-up call to debrief your diagnostic and go deeper on certain points.
OR
→ 15 days of direct access to my WhatsApp to ask me your questions as you go.
Book my free call

Booking commits you to nothing. We start by taking stock together to check whether Point Zero really matches your situation.

Point Zero 450 € 500 €
Book my free call